January 5th, 2010

The one thing you must know BEFORE you buy your executive cardscan

The most important thing before you buy your Cardscan Executive is…

It’s a tool for developing your sales and marketing prowess. And that requires discipline. Just like buying a home gym…

Learn to use it wisely, Peter Parker, and you can become a sales super-hero.
Leave it sitting on your desk…and it’ll collect dust…just like most home gyms.
t’s a powerful tool, not a magic bullet.

What I’ve found, over the past 5 years, is that smart, focused business owners and sales professionals buy the Cardscan Executive, and barely tap 10% of it’s power. And after the initial flurry of scanning, fall back into old habits and then wonder why sales haven’t grown.

Our Business Card Mastery – Pro clients, on the other hand, show continued sales growth, even in this recession (depression? lost decade?)

Why?

Because people are still buying – whether it’s Real Estate, Life Insurance, IT Support, Legal Advice, Flowers or Catering, people are still buying. Hollywood had a blockbuster year – over $10 billion in revenues. That’s a lot of popcorn, candy and soda sold.

And someone had to sell or lease the cars that took people to the movies.
And someone else had to sell them the car insurance, and life insurance, and gas, and bread, milk, etc.
Someone had to sell them their house, rent them the apartment, etc.
That someone could be YOU. If you had reached them in time…if they knew your products and services existed. And if you had a relationship with them.
That’s where BCM comes in – we teach you how to build relationships, how to maintain those relationships and grow your business.
And THAT my friends, is what you need to know before you buy your card scanner.